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analyze the development situations and the market analysis on of retail industry of ASOS.

Thursday, June 20, 2013

The analysis of "www.asos.com" in the cities and th regions of the world


According to the national and the regional distribution of "www.asos.com" world search volume, the highest country is the United Kingdom and the next are Ireland, Australia and Singapore. It is undoubtful that the United Kingdom ranks the first for it is the birthplace of asos website. It is the short distance between Ireland and the United Kingdom that makes the rank of Ireland be former.

The rank of Australia and New Zealand are former as the two countries have a intimate relationship with United Kingdom and they are influenced by the UK.      

Among the top ten countries except the United Kingdom, the people and the tradition of the other nine countries concentrates on the fashionable things and asos is a website that is dealing with producing and trading some fashionable products like superstars' suits and some brilliant brands. Singapore, Hong kong and France are all film-developed countries which will make people follow suit to flourish the website.

Thursday, June 13, 2013

ASOS,a global online fashion and beauty retailer

ASOS is a global online fashion and beauty retailer and offers on the ASOS.com website over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK.
   Aimed at fashion forward twenty-somethings globally, ASOS attracts 16.6 million unique visitors a month and as at 30 June 2012 had 8.7 million registered users and 4.7 million active customers from 160 countries (defined as having shopped in the last 12 months).
   We shop the latest dresses,jeans,shoes and clothing online.Our production including Accessories,Bags & Purses,Beauty Blazers,Coats & Jackets,,Gifting Hoodies & Sweatshirts,Jeans,Jersey,Tops Jewellery & Watches,Jumpers & Cardigans,Jumpsuits & Playsuits,Lingerie, ,Nightwear,Shoes,Skirts, Socks & tights,       Sunglasses,Swimwear & Beachwear,Trousers & Leggings.

An Analysis Report of www.asos.com

An Analysis Report of www.asos.com

   According to related data, from 2004, the search volume of asos.com is
not so ideal on the whole.
   From 2004 to March 2009, the search volume of asos.com has some little
fluctuations, the extent is only about 20%. From then to June 2010, it
has big fluctuations: it peaked at November 2009, but decreased
dramatically, the extent is 83%. From then on, the volume has been
falling all the time. Now it hit the record low of 4%. Therefore,
generally speaking, the trend is quite passive.
   In United Kingdom area, England ranks first in using asos.com.  We
believe it must be associated with the density of population.

UBS says ASOS is in a 'sweet' spot

'Better impossible' may be the most suitable title for UBS´s research note on May 10th for retailer ASOS, except for the fact that it could conceivably get even better. 
 

In their own words, "ASOS is in a structural sweet-spot, with global exposure to the fastest growing segment of the clothing market. Management is focused on the long-term growth drivers of the business and correctly strikes the balance between disruptive pricing, long term investment in the business and maintaining a sustainable earnings before interest and taxes (EBIT) margin." 
 
In fact, its analysts add that the next key launch markets of Russia and China could see further upside to their forecasts. 
 
So while an expansion of the company´s EBIT margins is thought unlikely, given the need to re-invest, UBS expects both sales and earnings per share to grow in the 25-35% per annum range over the next five years. 
 
The target price? 4,500p. 
 
Lastly, they point out that the ASOS´s "unique business model, geographical diversity and sustainability of earnings growth are likely to make this a long term core holding in the retail space." 

ASOS: your one stop shop for floral fashion



   Buds are blooming, bees are buzzing and floral fashion has hit this season with a bang! In every direction you turn you’re bound to see the seasonal favourite. The spring/summer catwalks were full of enough flowers to fill a bouquet and from bold contrasting prints to delicate detailing, it’s easy to achieve this trend.

    Online retailer, ASOS, are well known for having one of the best ranges of styles at an array of price points and they certainly haven’t let us down when it comes to the sudden romantic revival. They have got an incredible collection in a range of prints and styles and we’ve selected a few for you to take a look at.

    Oasis Exclusive Botanical Floral Print Trouser (£45).Oasis ¾ Sleeve Bomber (£58).

    Jessica Alba was seen embracing the trend in this gorgeous outfit. Edgy but elegant at the same time, a hard combination to conquer, and we love her idea of pairing the bright trousers with a leather jacket to toughen up the look. Just like the Oasis combo, pictured above.

    Oasis Oriental Floral Print Bomber Jacket (£60)
    A cool cover up which is perfect for those chilly summer evenings once the sun has set.

    Oasis Floral Tee (£38)This bright t-shirt features an acid floral print across the front but has a plain back. Team up with some black skinny jeans and colour pop heels for an edgy evening look!

    ASOS Skater Dress In Pansy Floral Print (£22).This dress features a bold print features yet it is subtler than some of our other picks. Combine with a denim jacket in the day and a leather jacket for the evening.

    ASOS Tank Top in Lace with Fleur Blur (£22).Sheer lace, mesh finish and dipped hem. This top is pretty yet sexy, perfect teamed with a little pair of shorts and sandals.

    ASOS Skater Skirt in Floral Print (£16).We think this little beauty is an absolute bargain! Tuck a plan vest top into the floral fancy and team with bangles and flats for the day and some red platforms for the evening!

asos summer!



   asos summer!

   Your spring 'drobe's most versatile piece in pleats, prints and plain. Dress down with print T-shirts or up with minimal sandals.

   You can choose asos the TOP 10-MIDI SKIRTS; shoes, the asos Shoes, Look at-me shoes at grab-me Prices From Wedding to WORK and Festival to Beach, the make 2013 the year you stepItup.

   Of course, shorts are essential. Pick out your perfect pair of denim cut-offs from our round-up of the best beaten-up blues the site has to offer.

   There are many beautiful new styles, come on and have a try !